CEO Dan Weeks made a splash at the recent Snowfest Winter Festival in Warragul volunteering to get dunked in an ice tank for charity.
Dan joined a group of community leaders and business people who offered themselves to the mercy of the crowd. For the cost of a gold coin donation, participants received the pleasure of hurling missiles at a target to trigger the icy dunking.
Dan managed to remain on his chair for several minutes before one lucky youngster found his mark.
The dunking machine was just one of the popular attractions on the night along with a snow field, toboggan run, fireworks display, information stands, and plenty of food stalls.
The Snowfest is set to be an annual family event to promote Warragul organised by the Warragul Business Group with support from Mt Baw Baw, local businesses and community groups.